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"We as a family are heartbroken and devastated by his passing," AJ Crimson's family tells people.


AJ Crimson, the famed entrepreneur and self-taught celebrity makeup artist known for pioneering inclusion in the beauty industry, died on Wednesday, March 30.

A representative for the CEO of AJ Crimson Beauty confirmed his death in a statement to PEOPLE on Thursday.

"Our entire team mourns this tragic loss, and our thoughts and prayers are with AJ's family," the representative said. "Our deepest sympathies go out to them. We absolutely loved AJ, truly one of the sweetest, most humble people we have ever had the pleasure of working with. We are all devastated."

His family also mourned the loss in an emotional statement to PEOPLE.

"AJ Crimson was a makeup industry leader that set a standard of beauty that was elevated, beautiful, and accessible to people of all color," the statement read. "We as a family are heartbroken and devastated by his passing, but thankful for the lessons that he laid on each of us with his truth, directness, and leadership."

"We thank you all for your kind words, tweets, and posts, as AJ was an inspiration to us as much as he was a bright light to the rest of the world," the family said. "There are no words that can sum up his whole. Until we meet again!"

A cause of death was not revealed for Crimson.

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